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Storytelling: How Much is Too much for Small Business Owners To Share?
When it comes to branding and your online presence, we’ve talked before about the importance of storytelling and authenticity, emphasizing that being genuine is the most powerful branding strategy. But just how open and honest should you be when it comes to sharing your story? Some prominent figures...
Clarifying Your Offerings for Bigger Profits
One common mistake made by both new and experienced entrepreneurs is the failure to establish a clear understanding of their ideal client. All too often we mistakenly believe that our products or services are suitable“for everyone.” And while it might be true that everyone could u Imagine two stores...
Finding Your Ideal Client: A Step-by-Step Guide
One common mistake made by both new and experienced entrepreneurs is the failure to establish a clear understanding of their ideal client. All too often we mistakenly believe that our products or services are suitable“for everyone.” And while it might be true that everyone could use your help, it’s simply...
Embracing Your Brand Voice: Your Company's Greatest Asset
Does Your Branding Really Matter? Successful marketers understand a hidden truth: customers don’t just purchase a product – they invest in you. They are drawn to your personality, your expertise, and the distinctive qualities that make you stand out. Gone are the days when “branding”...
Topic Matches for You
5 top factors that cause stagflation and how this will impact your small business too.
Clients have asked me, how can I protect my small business from all this economic bad news and is stagflation the same as a recession? – what do I do…? No worries, I break it all done here for you –
Efficiency is the Key to a Stress-Free Business
Not only does automation save you time, but it helps ensure quality and consistency as well.
Just imagine how confusing it would be to your customers if you didn’t have a shopping cart, but instead sent them an invoice for every single purchase and each invoice was a different cost.
Business-Killing Mistakes you are Making Every Day
As the great Benjamin Franklin once said, “If you fail to plan, you plan to fail.” With all the moving parts of a business to look after, it’s no wonder that
