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Storytelling: How Much is Too much for Small Business Owners To Share?
When it comes to branding and your online presence, we’ve talked before about the importance of storytelling and authenticity, emphasizing that being genuine is the most powerful branding strategy. But just how open and honest should you be when it comes to sharing your story? Some prominent figures...
Clarifying Your Offerings for Bigger Profits
One common mistake made by both new and experienced entrepreneurs is the failure to establish a clear understanding of their ideal client. All too often we mistakenly believe that our products or services are suitable“for everyone.” And while it might be true that everyone could u Imagine two stores...
Finding Your Ideal Client: A Step-by-Step Guide
One common mistake made by both new and experienced entrepreneurs is the failure to establish a clear understanding of their ideal client. All too often we mistakenly believe that our products or services are suitable“for everyone.” And while it might be true that everyone could use your help, it’s simply...
Embracing Your Brand Voice: Your Company's Greatest Asset
Does Your Branding Really Matter? Successful marketers understand a hidden truth: customers don’t just purchase a product – they invest in you. They are drawn to your personality, your expertise, and the distinctive qualities that make you stand out. Gone are the days when “branding”...
Topic Matches for You
Mistakes Business Owners Make When Setting Goals
Do you have your goals set for this New Year? Business goals help you gauge your success and hopefully help you stay motivated to during both, the easy and hard road
5 Noteworthy People Who Set Goals and Worked Even Through Setbacks –
It takes WORK to achieve your goals; you can’t just wish for it to happen.
Check out these 5 noteworthy people…
Think overstuffing your program leads to lots of buyers? Think again!
Read this story if this is something you struggle with… There’s nothing I love more than chips and salsa at a Mexican restaurant. It’s my favorite thing about the Mexican restaurant
