the
Blog
Featured Stories
Storytelling: How Much is Too much for Small Business Owners To Share?
When it comes to branding and your online presence, we’ve talked before about the importance of storytelling and authenticity, emphasizing that being genuine is the most powerful branding strategy. But just how open and honest should you be when it comes to sharing your story? Some prominent figures...
Clarifying Your Offerings for Bigger Profits
One common mistake made by both new and experienced entrepreneurs is the failure to establish a clear understanding of their ideal client. All too often we mistakenly believe that our products or services are suitable“for everyone.” And while it might be true that everyone could u Imagine two stores...
Finding Your Ideal Client: A Step-by-Step Guide
One common mistake made by both new and experienced entrepreneurs is the failure to establish a clear understanding of their ideal client. All too often we mistakenly believe that our products or services are suitable“for everyone.” And while it might be true that everyone could use your help, it’s simply...
Embracing Your Brand Voice: Your Company's Greatest Asset
Does Your Branding Really Matter? Successful marketers understand a hidden truth: customers don’t just purchase a product – they invest in you. They are drawn to your personality, your expertise, and the distinctive qualities that make you stand out. Gone are the days when “branding”...
Topic Matches for You
Is your offer drool worthy?
You create programs that have all the technical pieces…a snappy name, a “just right” price point, and a marketing plan to fill it.
But even with having everything “technically” right, there’s a missing piece of the puzzle to creating a winning, profitable idea.
TAA Support U.S. Supreme Court Decision on Vaccine Mandate
TAA applauds the decision from the U.S. Supreme Court To Strike Down OSHA’s vaccine mandate…
SMALL BUSINESS ADVISORY ALERT: Re: Build Back Better Act [BBBA]
The micro-small business economy is so frail right now and trust me when I share this with you: far too many simply cannot absorb these substantial fines and the cost of doing business increases!!
